Friday 16 August 2013

ONE IN THREE PEOPLE IN THE WORLD SUFFER FROM HIDDEN HUNGER!




I am no scientist, I am not a doctor and I am not a nutritionist, but my involvement in e’Pap has taught me huge lessons about the type of nutrition we all need and very few of us actually have.  What I have learnt just makes sense and the solutions offered by eating e’Pap are actually making a massive difference in my life.  I have more energy, I am not getting colds and flus like I used to and I just feel better, so I thought I should share my layman’s understanding of the problems that e’Pap can help to solve.

You may believe that you are eating a healthy, well balanced diet with all the required quantities of macronutrients, in other words protein, fat and carbohydrates amounting to the advised daily calories needed.  But what most people do not understand or realise is that we are not getting enough of the essential micronutrients critical to maintaining optimal health.  Micronutrients are different from macronutrients because they are necessary only in very tiny amounts.  Micronutrient deficiency is now a major topic in global health discussions and has come to be called hidden hunger.

What is Hidden Hunger?

Hidden hunger is not the kind of hunger that comes from a lack of food. It is a prolonged and chronic lack of the vitamins and minerals we all need to ensure optimal health.  The long term consequences that come from the lack of these micronutrients often lie hidden, with no visible or obvious signs.  The people who suffer hidden hunger are usually not even aware of it. But the consequences are nevertheless disastrous: at worst hidden hunger can lead to mental impairment, poor health and productivity, or even death, but the most widespread conditions are fatigue, decreased productivity and a weakened immune system.   
In fact you put on weight if you have hidden hunger because of the way the body works.  When you are lacking a micronutrient, the brain sends out a signal of hunger or a craving to force you to eat. If you eat sterile food that has no micronutrients the body then continues to tell you that you are hungry and so you continue to eat and eat and eat, creating another challenge - OBESITY. 

How does e’Pap help to combat Hidden Hunger?

e’Pap is a pre-cooked, wholegrain food, based on maize and fortified with soya and a cocktail of 28 nutrients. It includes the full recommended daily allowance of the most important ones micronutrients - iron, zinc, vitamins A, B and C.  Not only is e’Pap full of nutrients, but it has also been formulated to improve the ability of the body to digest and break down food, ensuring that you get the full benefit of your diet.  

e’Pap is affordable and one portion costs the equivalent of a quarter of a loaf of bread.  Try it for yourself and benefit from the e’Pap effect.

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